Africa: Africa’s Women As Consumers – Key to Unlocking Africa’s Growth

[This Day] Women make up 50 per cent of Africa's population and drive 70 per cent of consumer spend. This demographic represents the continent's largest growth opportunity, and yet there remains very little data available on female spending habits. If African businesses are to succeed, and indeed if we are to attract more foreign direct investment (FDI) into the continent at large, we need to build a better understanding of women in 2020.Read the Original Article